POLISH UNIVERSITY LIBRARIES AND THEIR FACEBOOK ACTIVITY BEFORE AND DURING THE COVID-19 PANDEMIC (IN 2019-2021)
GRZEGORZ GMITEREK
https://orcid.org/0000-0002-5692-1824
Afiliacja: Faculty of Journalism, Information and Book StudiesUniversity of Warsaw, Polska
Abstrakt
Thesis/Objective – The primary purpose of this paper is to present the results of a quantitative comparative analysis of the activity of 18 Polish pub- lic university libraries on the social networking site Facebook in the period before and during the COVID-19 pandemic. The goal of this research is to evaluate the use of Facebook by university libraries and to assess the popularity of the content shared by these organizations. Research methods – The methods study involved the use of quantitative approaches, with a commercial online tool the Karma Fan- page service for social media analytics monitoring being used to collect data from individual fanpages. This service enabled the data collected to be processed for statistical purposes. The data collected were then analyzed using a spreadsheet. Data collection was done separately for the pre-pandemic and pandemic periods. Results/Conclusions – All Polish university libraries (part of public universities) used Facebook as part of their daily activities, both before and during the pande- mic. However, Facebook use varied across institutions, for example, in terms of types of posts (graphic posts, posts with links, video posts). Importantly, libraries did not use Facebook in the same way. It is clear that for some institutions, it was one of the primary tools for library marketing and also for communicating with users. It seems important to note that the libraries belonging to the largest univer- sities in Poland were not the only ones most active and able to mobilize the largest number of users to respond to the published posts. Based on the number of posts published by each library, it could be seen that there was not always a correlation between the size of the university, of which the library is a part, and its activity on Facebook.
Słowa kluczowe
Media społecznościowe; Facebook; Biblioteki akademickie; CO- VID-19; Biblioteki a lockdown
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https://orcid.org/0000-0002-5692-1824
Afiliacja: Faculty of Journalism, Information and Book StudiesUniversity of Warsaw, Polska
Biogram:
Dr hab. Grzegorz Gmiterek is an assistant professor at the Faculty of Journalism, Information and Book Studies of the University of Warsaw. His research interests focus on issues related to the use of new technologies in cultural and scientific institutions (especially Web 2.0 tools and services as well as mobile devices and applications). Scholar Of the Historical and Literary Society in Paris in Dr. Maria Zdziar- ska-Zaleska’s name. Participant of the US Department of State’s International Visitor Leadership Program “Library
& Information Science”. Author of several dozen of scien- tific publications, including the following books: Library in social network. Library 2.0 (Warsaw 2011), for which he was granted the Scientific Award of SBP in the name of Adam Łysakowski and the CLIO Award Of the Faculty of History of the University of Warsaw, co-author of the book Mobile applications in libraries and beyond published in 2017 (distinction of the Rector of the Warsaw Technical Uni- versity for the publication academic studies in the field of technical sciences and sciences during the Academic and Scientific Book Fair in the ACADEMIA contest) and the author of the book Mobile applications in information systems. Theory and practice (Warsaw 2020), for which he received the 2020 Science Award of SBP in the name of Adam Łysakowski (category: Works of theoretical, methodologi- cal, source character ).
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