THE USE OF FACEBOOK FANPAGES BY POLISH UNIVERSITY LIBRARIES BEFORE AND DURING THE COVID-19 PANDEMIC. CONTENT ANALYSIS OF THE POSTS
GRZEGORZ GMITEREK
https://orcid.org/0000-0002-5692-1824
Afiliacja: Faculty of Journalism, Information and Book StudiesUniversity of Warsaw, Polska
Abstrakt
Thesis/Objective – The main aim of the article was to present the re- sults of the analysis of the content of posts made available by eighteen Polish uni- versity libraries in the period immediately preceding and during the COVID-19 pandemic. Research methods – The mixed methods study involved the use of qualitative and quantitative approaches, with a commercial online tool the Karma Fanpage service for social media analytics monitoring being used to collect data from individual fanpages. In order to determine the subject matter of the posts, the author of the article used ten codes, to which he assigned each post. Results/ Conclusions – The study showed that all Polish university libraries (part of pub- lic universities) used Facebook as part of their daily activities, both before and during the pandemic. This included using if for marketing purposes, such as, promoting events they organized, and library offerings. In the period before the pandemic, the most frequent posts were related to various scientific, educational, and popularizing events. Most of events took place at the library building. The pandemic and the necessary precautions it provoked, made the remote services of libraries one of the key elements in their daily functioning. The greatest number of posts in the analyzed periods concerned library collections and services, main- ly those available online.
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https://orcid.org/0000-0002-5692-1824
Afiliacja: Faculty of Journalism, Information and Book StudiesUniversity of Warsaw, Polska
Biogram:
Dr hab. Grzegorz Gmiterek is an assistant professor at the Faculty of Journalism, Information and Book Studies of the University of Warsaw. His research interests focus on issues related to the use of new technologies in cultural and scientific institutions (especially Web 2.0 tools and services as well as mobile devices and applications). Scholar Of the Historical and Literary Society in Paris in Dr. Maria Zdziar- ska-Zaleska’s name. Participant of the US Department of State’s International Visitor Leadership Program “Library & Information Science”. Author of several dozen of scientific publications, including the following books: Library in social network. Library 2.0 (Warsaw 2011), for which he was granted the Scientific Award of SBP in the name of Adam Łysakowski and the CLIO Award Of the Faculty of History of the Uni- versity of Warsaw, co-author of the book Mobile applications in libraries and beyond published in 2017 (distinction of the Rector of the Warsaw Technical University for the publication academic studies in the field of technical sciences and sciences during the Academic and Scientific Book Fair in the ACADEMIA contest) and the author of the book Mobile applications in information systems. Theory and practice (Warsaw 2020), for which he received the 2020 Science Award of SBP in the name of Adam Łysakowski (category: Works of theoretical, methodological, source cha- racter ).
Autor składa oświadczenie o oryginalności przesłanego tekstu, a w umowie wydawniczej przenosi na rzecz Wydawcy nieodpłatnie majątkowe prawa autorskie w zakresie jednorazowego opublikowania dzieła.
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